Elon Musk’s August 2018 tweet, “Am considering taking Tesla private at $420. Funding secured,” generated a blizzard of media coverage, a surge in Tesla’s stock price – and an SEC enforcement action against Tesla. The social media genie has been out of the bottle for at least a decade, and companies continue to struggle with how to manage it. A recent SCCE program examined the evolving nature of social media risks involving unionization-related activities, human resources issues, and industry-specific concerns; and offered tips for devising social media policies. The program featured Kortney Nordrum, vice president, regulatory counsel and CCO at Deluxe Corporation. This article distills her insights. See our two-part series: “Social Media: Navigating the Next Generation of FCPA Compliance” Part One (Mar. 4, 2015) and Part Two (Mar. 18, 2015).