When WPP, the world’s largest advertising group, recently settled bribery-related allegations with the SEC, the headline issue was the firm’s lack of a compliance program. In a guest article, David Simon, a partner at Foley & Lardner, and Sherbir Panag, chair of Panag & Babu’s compliance and investigations practice, explain that the settlement also holds important lessons for companies looking to enter the market in India. They take a close look at five common mistakes WPP made when entering the market and offer strategies for other companies to avoid the same fate. See the Anti-Corruption Report’s two-part series on navigating India’s evolving corruption risk landscape: “FCPA Actions” (Oct. 27, 2021); and “The Local Landscape” (Nov. 10, 2021).