Ian Hawkins of NBCUniversal on How Nudge Theory Can Improve a Compliance Program

Can placing signatures at the top of documents or displaying posters with eyes promote ethical behavior? According to nudge theory, these kinds of small reminders, or “nudges,” can have significant effects. Ian Hawkins, director of international compliance at NBCUniversal based in London, spoke with The Anti-Corruption Report about this theory and other behaviorial science techniques as well as how they can be used by compliance departments to enhance their programs. See “Finding the Softer Side: VMware’s Senior Director of Ethics and Compliance Discusses Her Department’s ‘Re-Brand’” (Jan. 24, 2018).

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